Pure honey,
natural energy.

An energy gel made with pure honey, electrolytes (sodium, potassium, magnesium) and taurine. Made for daily movers: runs, cycling, pilates, yoga, hiking, or a workout in between. Crafted in the EU.

Order yours Read the formula

35g

Single sachet

~22g

Carbs from honey

~85

Calories

Real ingredients

hi honey sachet on honeycomb tower with bees

What's in a sachet

Raw acacia honey contains over 180 naturally occurring compounds. Flavonoids, amino acids, trace neurotransmitter precursors. Unlike refined sugars, its balanced fructose-glucose ratio supports steadier energy. No spike, no crash.

Bogdanov (2008). Honey for nutrition and health.

Better energy uptake Dual pathway Long-lasting

8% more endurance

The biology

Single-source carbs like maltodextrin saturate one absorption pathway. The body can only process so much per minute, the rest sits in your gut and crashes you.

How hi honey helps

Honey's natural 1:1 fructose-to-glucose ratio uses two pathways at once. Trained athletes were up to 8% faster on dual-source fuel.

Source Currell & Jeukendrup (2008). Superior endurance performance with ingestion of multiple transportable carbohydrates. Med Sci Sports Exerc 40(2): 275-281. View on PubMed →

Gut-friendly Prebiotic Easy digestion

11.5% prebiotic fibre

The biology

Maltodextrin disrupts the microbiome, fermenting in the gut and causing bloat and cramps mid-workout.

How hi honey helps

Raw honey contains up to 11.5% prebiotic fibres. They feed your good gut bacteria and support digestion.

Source Mohan, Quek, Wong, Misran, Tan & Sukumaran (2017). Effect of honey in improving the gut microbial balance. Food Quality and Safety 1(2): 107-115. View paper →

Pure nature Natural antioxidants No artificials

Polyphenols, built in

The biology

Most gels are pure carbs with no micronutrients. Your body works harder, recovers slower.

How hi honey helps

Honey naturally contains polyphenols and flavonoids. 48 clinical trials show: honey supports metabolism and cell health.

Source Cianciosi, Forbes-Hernandez, Afrin, et al. (2018). Phenolic compounds in honey and their associated health benefits: a review. Molecules 23(9): 2322. View on PubMed →

180+ compounds Raw, unfiltered Enzymes intact

180+ naturally occurring compounds

What's in raw honey

Trace B vitamins (B2, B3, B5, B6), flavonoids (quercetin, kaempferol, pinocembrin), amino acids (tryptophan, proline, tyrosine), enzymes (invertase, diastase, glucose oxidase), and minerals.

Why raw matters

Industrial heating destroys honey's enzymes and degrades its flavonoids. Our acacia honey is unheated and unfiltered, so the natural composition stays intact.

Source Bogdanov, Jurendic, Sieber & Gallmann (2008). Honey for nutrition and health: a review. J Am Coll Nutr 27(6): 677-689. View on PubMed →

Two ways
to start.

Start with the trial pack, or commit to the full month and save. Free EU shipping on orders over €60.

Trial pack Best to start

The first
ten.

Ten sachets to learn how it feels. Pre-run, mid-ride, mid-day. One-time order. Free shipping over €60.

€25

€2.50 / sachet

View product →

Monthly box Most popular

The full
month.

Thirty sachets at €70, the monthly package. Just €2.33 per sachet, the best value. Free EU shipping.

€70

€2.33 / sachet · best value

View product →

From hive to sachet

Raw honey, nothing else.

Single-origin honey. Real electrolytes. Made in the EU.

For everyday movement.

Anna

Yoga & pilates

Five classes a week. Steady morning energy without the caffeine jitters. Stirs a sachet into matcha before flow.

Johann

Freizeit Rennradler

Sunday road rides through the countryside. Real energy for 3-hour spins. No spike, no crash on the climbs.

Lea

Long run

Half-marathon training. Switched from gels after years of mid-run gut issues. Real food carbs only.

Timo

Outdoor

Hikes, climbs, weekend trails. Pocket-sized real energy for long days off-grid. No melt in the backpack.

How to use

When hi honey gives you a boost.

Five moments. Real energy.

When	Why
15 to 30 min before Pre-workout	Tops up glycogen and primes electrolytes before a run, ride, or workout. No crash on the warm-up.
Every 45 to 60 min Mid-workout	Sip during sessions over an hour. Pair with water for fast absorption and steady output.
Within 30 min after Recovery	Refills glycogen and replaces sweat-lost electrolytes so you bounce back faster.
Breakfast On yogurt or oats	Drizzle a sachet over yogurt, oatmeal, or smoothie bowls. Real honey, real ingredients.
Morning In coffee or tea	Stir into coffee, matcha, or tea for natural sweetness and real electrolytes.

Is hi honey for you?

You train 3+ times a week and want real energy. Not lab sugar.
You've felt the post-gel crash and don't want it again.
You read ingredient labels and won't eat maltodextrin.
You move daily. Runs, rides, pilates, yoga, lifting, hiking.
You prefer natural ingredients.
You don't want to eat anything heavy before sport, but you know you actually need energy.

Pure honey.

Pure electrolytes.

Natural energy.

No ~~maltodextrin.~~

Maltodextrin: a synthetic, highly processed carbohydrate from corn or wheat starch. The standard sugar in most sports gels.

Every gram,
with intention.

A 35g sachet with 28g pure honey. Three real ingredients: honey, electrolytes, taurine. Nothing artificial, no chemistry, every gram with intention.

Serving

35g · 1 sachet

Calories

~85 kcal

Carbohydrates

~22g

Format

Single-use pouch

BasePure honey

28g

Natural 1:1 glucose-to-fructose for dual-pathway absorption, GI 59 vs maltodextrin GI 158. No spike, no crash. Antioxidants and polyphenols built in.

Electrolyte stackSodium · Potassium · Magnesium

200 / 150 / 50mg

A complete electrolyte stack. Sodium replaces sweat loss, potassium supports muscle and fluid balance, magnesium prevents cramping and supports recovery.

FunctionalTaurine

500mg

A clinically relevant, felt dose. Improves endurance (+8%), moves electrolytes across cell membranes, particularly effective in heat.

Why it works

Natural energy,
nothing synthetic.

Honey is the only carbohydrate the human body has been digesting for 9,000 years.

1:1

Glucose to fructose, naturally.

The exact ratio sports science recommends for dual-pathway carb absorption - letting your body burn more grams per hour without overloading a single transporter.

3×

Good for your gut, not against it.

Pure honey is rich in prebiotics, live enzymes, antioxidants and polyphenols that feed your gut microbiome. Most gels do the opposite. Maltodextrin and synthetic acids can disrupt gut bacteria and trigger GI distress mid-session.

Synthetic carbs, syrups or fillers.

No maltodextrin, no glucose syrup, no flavor masks. Just honey, electrolytes and one functional active.

Avg. energy gel^*

Carb source

✓Pure honey

Maltodextrin

Added sugar

✓0 g

22 g

Fructose : glucose

✓1 : 1 (optimal)

0 : 1

Sodium

✓200 mg

55 mg

Potassium

✓150 mg

0 mg

Magnesium

✓50 mg

0 mg

Taurine

✓500 mg

0 mg

Antioxidants

✓Yes

Prebiotics naturally occurring in honey

✓Yes

Maltodextrin or glucose syrup

✕No

Often yes

Preservatives

✕None

Sodium benzoate, potassium sorbate

Added acids

✕None

Citric, malic, phosphoric

Artificial flavors & colors

✕None

Often yes

Real-food ingredients

✓Yes

^* Average of leading commercial energy gels (32g serving) currently sold in EU sports nutrition retail. Values are typical and may vary by flavor or manufacturing batch.

Questions

You ask, we answer.

The questions we hear most.

How is hi honey different from other energy gels?

Most gels run on maltodextrin, a synthetic carb that hits your gut hard and crashes fast. hi honey uses pure honey with a natural 1:1 fructose-to-glucose ratio, which absorbs through two pathways at once. Steadier energy, no crash, no GI trouble.

When should I take it?

15 to 30 minutes before activity, every 45 to 60 minutes during sessions over an hour, and within 30 minutes post-workout for recovery.

Does it contain caffeine?

No. hi honey is caffeine-free. The energy comes from honey, electrolytes and taurine. No stimulants, no crash.

Why honey instead of maltodextrin?

Maltodextrin is cheap and concentrated, but it's a single-pathway carb that overwhelms your gut. Honey is nature's pre-balanced fuel. Same carb load, two absorption pathways, far gentler on digestion.

Is it suitable for diabetics?

hi honey is a carbohydrate-based energy source. If you have diabetes or any condition affecting blood sugar, please talk to your doctor before using it.

How many can I take per day?

For most people, 1 to 3 sachets on training days. We don't recommend more than 4 in a single day. Listen to your body.

Is it vegan? Gluten-free?

hi honey is gluten-free, soy-free, lactose-free and made without artificial colors or flavors. It contains honey, so it's vegetarian, not vegan.

Can I use it outside of workouts?

Yes. Drizzle a sachet on yogurt or oatmeal at breakfast, stir into coffee, matcha or tea. Real honey doubles as everyday nutrition.

Where do you ship?

We currently ship across the EU. Free shipping on orders over €60. Most orders arrive within 3 to 5 business days.

What's the shelf life?

Each sachet has a best-before date printed on the back, typically 12+ months from production. Store in a cool, dry place.

Where is it made?

Crafted in the EU with raw honey, electrolytes and taurine. Small batches, real ingredients, full traceability.

Is it tested for purity?

Yes. Every batch is checked for purity and contaminants. The honey is unprocessed and unadulterated.

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Thanks, you're in.

Pure honey,natural energy.

Natural energy.

8% more endurance

11.5% prebiotic fibre

Polyphenols, built in

180+ naturally occurring compounds

Two waysto start.

The firstten.

The fullmonth.

Raw honey, nothing else.

For everyday movement.

When hi honey gives you a boost.

Is hi honey for you?

Every gram,with intention.

Natural energy,nothing synthetic.

You ask, we answer.

Sign up for the newsletter.

Pure honey,
natural energy.

Two ways
to start.

The first
ten.

The full
month.

Every gram,
with intention.

Natural energy,
nothing synthetic.